The Impact of Internal Knowledge Sharing on Sales Department’s Innovativeness and New Product Commercialization

Abstract Background and Purpose: Innovativeness new product commercialization are highly important for companies. Therefore, a deep understanding of the impact all potentially influential drivers success is critical. The purpose paper to explore internal knowledge sharing on selling sales innovativeness as well empowerment and, indirectly, innovativeness. Design/Methodology/Approach: research encompassed 101 salespeople working at top 1000 value added creators in Croatia. questionnaire was developed adapted using four scales, assess sharing, selling, innovativeness, empowerment. data analyzed by PLS-SEM method examine relationships between constructs. Results: As evidenced survey results, positively impacts department’s linked Conclusion: Managers should underpin different activities order enhance with aim affect companies’ performance Future could include moderator variables construct deepen insight into type information shared, dynamics barriers process, other factors that sharing.